Articles in this section of the blog explain the important subject of “copy”

Copywriting is the Skill of Writing to Persuade Your Audience to Do Something Specific, like Buy a Product or Sign Up for email.

Read the “Expert Copywriting To Make Sales Fly Off The Shelf ” article to get a glimpse of the Art of Persuasion

Read as much as possible from as many authors as possible, to understand what works and what is important in Journalism, fiction and Advertising